Application of Learning - Information Customer Fit ! Here we define learning as 'application of information' . Acquisition, accumulation and storage makes no sense when learning is discussed with reference grown up young adult learners. Academic studying is old habit and practice. When information is scarce, information collection was the greatest thing. In internet and AI age, where information is available at click, the purpose of information collection has changed. More so when we are considering Higher Education learners. In the end, it is the Information that is VALUED by the customers ! The learning rule is, Interest in information collection is APPLICATION of it, VALUE CREATION and VALIDATION of information for SELF and OTHERS. Why ? Leads to skill development; Leads to authentication of information; When and if the person realize the information, it will be no more information but transforms into KNOWLEDGE; Altho...